Census data is showing that the “back to the city” trend of the early 2010s is shifting. City population growth has declined while suburban growth has increased. The move towards suburbia could be caused in part by the tapering of the Great Recession, allowing mobility (particularly for millennials) and the ability to purchase homes.
Because millennials are now having children, the rise of suburbia makes sense. They want the stability and affordability of what the suburbs offer; however, they still want some of the city-like amenities they’ve grown accustomed to. And so, the term “hipsturbia” was born. Essentially, it means “cool” suburban communities that are more walkable, accessible and fun. We’re seeing the trend grow in smaller communities outside of New York City and in suburbs of Los Angeles and San Francisco.